CEO Playbook

Euro RSCG PR, September 1st, 2012

Ceo playbook.v 22nospreads

I wrote this book to talk about how to be a better branded CEO; in an era where C Suiters like Branson, Oprah, and Jobs are brand in themselves and not just for the companies they represent, good CEO practices are more important then ever. Here is that playbook to help make your next move.

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