Ask Maven: Why We Do What We Do

The F Stop, July 31st, 2010

Visit the original article online

Screen shot 2012 01 25 at 5.27.06 pm

Once in a while, you get thrown a curve ball of a project that makes you remember why the bloody hell you got into this here photo game in the first place.

Case in point- a few weeks ago, I was in Brooklyn shooting a fashion story with some friends for a magazine till the wee hours. It was beyond fun- the crew was up for anything, the hair was over the top, and the models were beautiful. Not to mention a huge wink to the 80s and Michael Jackson, which was just awesome. And not a single person complained as the clock ticked away the hours of a very long way. We all dug in, ate pizza, and made something beautiful. We were not worried about obsessive clients, the placement of a product, or if middle America would understand or relate to what we were trying to do.