Finding the Love of Your Life. Again.

The Workbook, February 15th, 2011

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It’s true that I love producing great ideas, collaborating with a team of people that are tireless and fearless, and creating images that may make it up to a Times Square billboard. I feel beyond fortunate I got to do this at one of the best agencies in the world, a fearless place with brilliant people, where great ideas prevail and never die. But lately I’ve discovered I’ve got a real jones for being a writer, and I’ve left a rather stable job to pursue that dream. I also work on production and consulting projects with clients who inspire me. (A bit of history: I was a Journalism major and always saw a column in my future.) I know this is not an easy path; writers don’t exactly have it easy fiscally, and believe me, that has me scared. (Have you seen my purse collection? Oy.) But I realize that if you are a creative individual, you can only fight it for so long, and that’s my message to all of you talented image makers out there-- stay true to why you got into this business in the first place, regardless of paranoia over where print is headed in a digital age and what social networking has done to communication. There will always be a place for visuals; they are a crucial part of telling a story, and that ain’t going anywhere. The need to tell a story through words and visuals will prevail, regardless of Facebook, Twitter, or some cool micro site.

I realize that because of these seismic shifts in storytelling, this business is harder than it’s ever been. I know it’s tough on commercial artists, but it’s also no prance in the park for agency dwellers these days. We’re all trying to make more with less and keep calm and carry on as we go into meetings with people that are updating their profile pages while you are trying to dig deep into a project and not sabotage release dates. These are crazy times, but you simply have to fight for your talent and be your own champion. Maybe it’s time to shoot something on the weekend that is not part of a commercial project. Maybe you and that stylist friend of yours could shoot a story for some new editorial endeavor you’ve had your peepers on. What are you waiting for, already? DO IT (that was my Carrie Fisher impression from her one woman show).